The New Year is a traditional time for business planning and setting business goals...don't waste the effort.
Make 2011 The Year Of Taking Action
All the business planning in the world is a complete waste of time and money if it is not actioned. We strongly recommend you focus on this in your business planning during this time of business planning and business goal setting.
A good plan executed today is far better than a perfect plan implemented tomorrow...take action now and don't worry about getting it perfect.
Short On Resources? Consider Outsourcing
To grow your business regardless of how small or large it is requires the same degree of focus and commitment. Unfortunately, not every business has the ideal resources to get all their plans going. As a result, we have found a demand in our business for more and more implementation work resulting in many outsourced marketing department arrangements.
These vary from complete outsourcing of marketing and business development through to just providing monthly campaign management or a specific component or project where internal skills are perhaps lacking such as digital marketing.
This sort of thinking is important because you can't do everything yourself and it may not be appropriate to bring in full time personell until a new strategy is proven or volume demands it or makes it more economical to bring back in house.
New Strategies and Trends...Things To Think About
Have you worked out if and how social media might apply to your business? What about mobile internet and video? These are some of the strongest growth areas in marketing today and to be at the front of the wave instead of behind it means spending some time to see what your competitors are doing and plotting a strategy to stay ahead or get ahead of them. This is about innovation and differentiation, key new business winners.
We are introducing mobile web strategies for our clients in 2011...did you know that mobile internet connections are forecast to exceed desk top internet connections within a couple of years? You can't afford to ignore this trend.
Fresh Eyes To Look Over Your Business
I hope there are a few ideas in this note that will stimulate thinking for your business this coming year. If you would like to have someone external have a look over your business with fresh eyes, give us a call or complete the form on our website for a free Business Impact Analysis...we don't charge for an initial fact find meeting and can provide some ideas or thoughts on the spot, at least so you can decide if it is worth going further.
And yes, we can review a business over the web...just can't comment on the onsite business operations.
To your business and personal success in 2010 and best wishes for the festive season from the SMI Team