Lost...Client Leads From Your Website

Article Written By: Simon Ackland | SMI Digital CEO (the Digital Marketing Agency division of SMI Business Impact Pty Ltd)

Unlike the TV series "Lost", we show you how to Find them again by automating the lead generation from your website.

1. Are You Still Using Email To Collect Leads And Enquiries From The Web?
With the vast majority of websites using a simple email based form (or no form at all, just a phone number) for prospective clients to respond to, how many:

• disappear into a Junk or Spam folder? or
• simply get Lost or buried in a full inbox? and/or
• don't get followed up for days (or ever)

When these email leads are tracked down (if ever) and contacted, guess what the biggest response is? That's right, they don't remember you or your company and most can't even remember why they would have made an enquiry. How many sales is this costing you?

2. A fast response to new leads will improve your sales results
You (or your sales team) must act quickly while the prospective client is still 'hot' or at least 'warm'.

What if you didn't have to worry about lost emails and could simply click on the 'Leads' tab of your Customer Relationship Management (CRM) system each morning and discover a bunch of new leads for the sales team to contact straight away. What if the information provided in the CRM even qualified the Leads so you could prioritise them?

Further, suppose that each of these new leads had received an automated email response saying that their enquiry had been received and they would be contacted within 24 hours. That would demonstrate professionalism and reinforce the relationship straight away with the prospective client, and the CRM would provide strong support to ensure the contact was made within 24 hours.

That would speed up the sales process wouldn't it? Not only would you make more sales, but the ROI on your overall marketing expenditure would be vastly improved...imagine, a happy CFO!

3. Client Relationship Management (CRM) is the answer
SMI Digital is the digital marketing agency of SMI Business Impact which specialises in strategic planning, business development, marketing and business automation services. To discover the best all-round CRM solution for our clients, we have tested and investigated many options. What we found was that Salesforce CRM provides the best mix of:

• ease of use,
• no on-site software (fully secure web based),
• super-fast roll-out and
• the ability to automate both the sales and sales management business processes in small companies right through to multi-national sized corporations.

But the key is to find a system that suits you and that allows you to achieve the automation and improved sales opportunities by being fully organised.

SMI Digital: Dedicated to building your business through digital and web based marketing and business development strategies

NEED PROFESSIONAL HELP?
If you don't have the time or expertise, let our team of Digital Marketing, Marketing and Management Consulting experts help you. SMI Digital specialise in helping small to medium sized businesses build their sales and marketing knowledge and systems to increase lead generation and sales conversion; client, shareholder and stakeholder relations strategies; international digital marketing and business development; online sales systems; email marketing; SEO and social media optimisation; web advertising; brand design; website design and development.

Contact us today for your
F.REE Digital Marketing assessment